Design that moves
your brand forward.

Hi, I'm Niru, a Creative Consultant helping lifestyle and luxury brands define their identity and shape every customer touchpoint.

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Services

Whether you're a business, brand or creative agency, I can step in at any stage: from building something new to refreshing an existing brand to supporting on a single project.

Define

Building clarity before creativity:
Brand Strategy, Positioning, Brand Story, Creative Direction.

Design

Turning strategy into visuals that connect:
Brand Identity, Campaign Concepts, Art Direction, Packaging.

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Consistent visuals everywhere your brand appears:
Print Design, Investor and Concept Presentations, Brand Activations, Key Campaign Visuals, Marketing Collateral, Social Design, Videos & Motion, Custom Lettering.

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Design that moves your brand forward

~ Design that moves your brand forward

14+ Years
of Design Experience

Luxury, Hospitality &
Real Estate Specialist

Global Brands to
Boutique Businesses

Want to see more? Get in touch to access my extended portfolio.

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Explore Lettering

  • "From the outset, Niru made an impact through her strategic design thinking and approach to clients. Her can-do attitude and dedication to her craft set her apart in the industry."

    Darien Harris,
    Co-Founder, JensenHarris

  • "Niru is a talented designer and a consummate professional who delivers top-notch creative, even under pressure. She is a pleasure to work with and I wouldn't have to think twice about working with her again."

    Nicole Herzog,
    UrbanEvents

  • "Niru's level of understanding, trust, patience and attention to detail was second to none. The outcome was outstanding, authentic and something that will endure the test of time."

    Samir Ranavaya,
    Founder & CEO, Hacker Kitchens Dubai

  • "Niru has that thing you simply can't teach. An instinct for beauty. She sees details others miss and has an incredible ability to elevate an idea into something that feels thoughtful, timeless and effortlessly elegant. She's one of those rare creatives you feel incredibly lucky to have on your team."

    Abbie Ryan,
    Kensho & Saatori

Say hello.

Book a no-pressure discovery call to discuss your project. Get in touch via email or drop me a message on Whatsapp.

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FAQs

  • I work on projects within the branding & design landscape: visual identities, marketing campaigns, brand activations, print publications, packaging, brand decks, creative direction. Most of my work sits within the lifestyle, food & beverage, hospitality, luxury and real estate sectors.

  • I work with a mix established brands, founders and creative agencies. Some clients need a complete brand identity, while others need support on a specific campaign, presentation or creative project. I also partner with creative agencies as an extension of their team, providing senior creative support on a retainer, project, or day-rate basis.

  • Collaborative, easy and focused on outcomes. By combining strategic thinking with hands-on design expertise, the work is designed not just to look beautiful, but to connect with the right audience and support your business objectives.

  • Not at all. Some clients come with a clear brief and a well-defined scope, while others come with a rough idea, a challenge, or simply a sense that something isn't quite working.

    Part of my role is helping bring clarity to the project. Together, we'll shape the brief, define the direction and identify the right creative solution.

  • Every project is different, so pricing is tailored to the scope of work. For founders and businesses, the process usually starts with a conversation. Based on your goals and requirements, I'll recommend an approach and provide a proposal outlining the scope, timelines and project investment.

    I also regularly collaborate with agencies on a day-rate basis, providing senior creative support as an extension of their team. Whether you're looking for a defined project or flexible creative support, there's usually a structure to suit your needs.

  • Yes. I create custom lettering both as a standalone service and as part of larger branding projects.

    Sometimes it's commissioned for a specific application—such as a custom invitation or campaign illustration. Other times, it becomes part of a logo or brand identity.

    Not every project needs custom lettering. However, the practice shapes how I think about typography, detail and craftsmanship. bringing an extra layer of personality and originality whenever it's the right fit.